Brand identity
Design system
Quiet, warm and exact. The palette comes from stone, olive trees and old photographs; the type is a modern grotesk with a serif accent for moments of feeling. Everything on this page is live code used across the site, the studio and the family proof.
Logo
Three arch-topped stones of different heights, the tallest carrying a small oval portrait. Set beside a geometric wordmark in wide capitals.
The mark
Use alone at small sizes: favicons, app icons, the corner of a proof.
The wordmark
Montserrat Medium, letter-spaced 8%. The tagline sits underneath at a third of the size.
Clear space
Keep the height of the tallest stone free on every side.
Light beige
RGB 220 215 203
HEX #DCD7CB
linen-300
Beige
RGB 196 187 169
HEX #C4BBA9
sand
Olive
RGB 95 91 34
HEX #5F5B22
olive
Brown
RGB 111 58 23
HEX #6F3A17
clay
Dark terracotta
RGB 37 12 12
HEX #250C0C
ink
Typography
Inter Tight
Inter Tight, the primary type of this brand: a tight, modern grotesk in the spirit of Neue Haas.
Light 300
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ëë Çç
Regular 400
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ëë Çç
Medium 500
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ëë Çç
Semibold 600
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ëë Çç
Cormorant Garamond
Italic accents for moments of feeling: mottos, the family’s side of things.
Montserrat
Wordmark only. Never for running text.
Display
Headline: a portrait kept in stone
Title: the family proof
Lede: larger body text that opens a section, set light with generous line height.
Eyebrow · small caps label
Every face, faithfully kept in stone.
Pattern
A repeating arch, drawn from memorial tablets. Use at low opacity on olive or linen, never behind body text.
Photo style
Warm, low sunlight. Real materials: granite, linen, oak, paper. Hands and objects rather than faces of the bereaved. Never staged grief.
Components
Buttons
Edit chips
Status
Forms
SuppliedEditedBefore / after
Drag to compare. Always show the original next to the edit.
Voice
Plain and practical
Dealers are busy craftspeople. Short sentences, real numbers, no jargon beyond the trade’s own.
Calm, never morbid
We work with grief at one remove. Respectful, warm, never sentimental or salesy.
Honest about limits
Say when something is a simulation or a starting point. Trust is the product.
The family has the last word
Every flow ends with the family’s approval. Write as if they will read it, because they will.